:{THE BRIT AWARDS}: 2012 //

:{THE BRIT AWARDS}: 2012 //
brits.co.uk //

I’m not sure what I think of this year’s BRIT Awards; which is to say that I know what I think of them, but I’m not sure I like it. Cutting Adele off mid-speech to make way for Blur was a minor disgrace, especially when Blur’s speech had rambled aimlessly for a good three minutes before. But, that has become even more of a talking point, because there was so little to talk about.

I correctly predicted 9 out of the 10 awards on the night, but that gives me little pleasure (partly because I hadn’t put any money on it). If it was so obvious that Adele and (the surely not that interesting?) Ed Sheeran were going to divide the spoils between them, why bother with nominees and a ceremony? Save us all the bother and pop the gongs in the post.

As my friend, Drew Savage, once told me: play the quizmaster, not the quiz. With this in mind, the job was made even easier; poor Chase & Status were never going to win Best British Group, a category voted for by the listeners of Radio 2. Although, I’m slightly gutted I didn’t hear Jo Whiley trying vainly to explain dubstep and urban music to a non-target audience – “oh, I give up, ask your grandchildren”.

And, I don’t know if this marks a sea change in British music, or if there’s currently an enduring fashion for slightly quirky, yet bankable female solo artists, but Emeli Sandé was no surprise for the Critics’ Choice award, following Adele, Florence + The Machine, Ellie Goulding and Jessie J.

A lot of money is thrown at the production and, admittedly, there were plenty of pretty lights. And, whilst I enjoyed Rihanna’s Jackson Pollock in a Damien Hirst box performance, there wasn’t enough sparkle throughout. Much is usually made of exciting BRITs collaborations but, unless I missed something, the sum total was Chris Martin playing piano for Noel Gallagher, in the style of Schroeder from Peanuts.

Perhaps I expect too much, though, and maybe I forget that the BRITs are, more often than not, just like this:
The Brit awards 2012: predictable and parochial’ by Alexis Petridis
“This was never going to be a year to branch out. These days the record industry’s shindig has an eye for commercial success.”

:{THE BRIT AWARDS}: 2012 Winners
British Male Solo Artist: Ed Sheeran
British Female Solo Artist: Adele
British Breakthrough Act: Ed Sheeran
British Group: Coldplay
British Single: One Direction: ‘What Makes You Beautiful’
British Album: Adele: ‘21’
British Producer: Ethan Johns
International Male Solo Artist: Bruno Mars
International Female Solo Artist: Rihanna
International Breakthrough Act: Lana Del Rey
International Group: Foo Fighters
Critics Choice: Emeli Sandé
Outstanding Contribution to Music: Blur