:{IS LOVING…}: GRIMES: genesis //

:{IS LOVING…}:
GRIMES: genesis [4ad] //

FREE download: 4ad.com/grimes/genesis.mp3 //
album: visions [released 12th march 2012] //
www.grimesmusic.com //

After initially hearing the GRIMES track, ‘Oblivion’, courtesy of NME’s 100 New Bands For 2012, ‘Genesis’ jumped out of the radio. On first listen, it feels like a fascinating, jostling alliance of Cocteau Twins vocals, Boards Of Canada synths and beats familiar from the leftfield pop of Robyn and Little Boots.

:{4AD}:
“Grimes is the inventive work of Claire Boucher, a project that has gained notoriety since its inception back in early-2010. Moving to Montreal from Vancouver in 2006, she developed Grimes among the city’s burgeoning DIY scene; a scene where both punk ethos and pop music collide, resulting in a distinct sense of community, religiosity and psychedelic revelry. Also a prolific force, her 4AD debut Visions will be her fourth release in less than two years and countless shows have been performed in this time, both helping to build much intrigue as to what’s next – “She’s blossoming and developing almost more quickly than we can keep track of… (She) could very well be poised for a meteoric rise with the release of her next full length.” (Pitchfork).

With her creative bent being both musical and visual, her second self embodies the arts of 2D, performance, dance, video and sound, weaving them all together to strong rhythmic effect. Subsequent records have sharpened her production skills and each one has tackled different influences and styles. This new set incorporates influences as wide as Enya, TLC and Aphex Twin, whilst drawing from genres like New Jack Swing, IDM, New Age, K-pop, Industrial and glitch resulting in a record that is both otherworldly and futuristic.

Claire describes her work as, “the only means through which I can be fully expressive. It is both an ethereal escape from, and a violent embrace of, my experience. The creative process is a quest for the ultimate sensual, mystical and cathartic experience and the vehicle for my psychic purging. Visions was conceived in a period of self-imposed cloistering during which time I did not see daylight.””

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